IDOT Launches Digital Safety Campaign on Roadways to Reduce Traffic-Related Fatalities
Agency Encourages Public Awareness to Help Curtail Crash Frequency
SPRINGFIELD – Illinois Transportation Secretary Ann L.
Schneider today kicked off a statewide digital message board
campaign to help reduce roadway fatalities occurring this year.
The Illinois Department of Transportation (IDOT) will rotate
four key traffic safety messages daily starting Monday, July 9,
in conjunction with a social media and internet page presence.
As of July 5, provisional crash data reports 479 fatalities have
taken place on Illinois roadways this year, as compared to 418
during the same timeframe last year.
“We want all Illinois motorists to take a role in our fight
against impaired and distracted driving, and strongly welcome
the efforts of all concerned residents to help create awareness
of the need to lower traffic-related fatalities,” said Secretary
Schneider. “This inventive campaign is about using the resources
at hand to help inform the public, save lives, and prevent
crashes from occurring as much as possible. Simply stated, our
goal is to drive zero fatalities to reality.”
IDOT’s statewide messaging boards are primarily reserved for
emergencies such as AMBER alerts or traffic incident management
alerts relating to crashes, detours, lane closures, critical
road construction or maintenance operation information.
Emergency messages will take precedence over the traffic
information campaign, along with information regarding travel
times, special events, inclement weather alerts and traffic
impacts. Traffic safety campaign messaging are to be posted
during times when such emergency alerts are not required.
IDOT will post the daily traffic fatality count on the
message boards, followed by impactful behavioral reminders such
as: “Don’t Drink & Drive,” “Don’t Text & Drive,” Save a Life,
Buckle Up,” “Stay off the Phone in Work Zones” and
“Motorcyclists, Gear Up, Drive Safe.” The agency will continue
tracking daily roadway fatalities to upload onto the IDOT home
page at www.dot.il.gov and to support social media campaigns.
IDOT encourages all motorists to drive defensively, buckle
up, turn off cell phones, slow down in work zones, wear proper
gear while riding a motorcycle, and designate a sober driver if
they have consumed alcohol.
The agency has also created and featured a public-service
announcement (PSA) on YouTube, showing the real-life aftermath
of crashes. The PSA can be viewed at
For more information on current traffic safety campaigns, IDOT
crash data or to access the agency’s Twitter or Facebook pages,