2008 July 4th You Drink & Drive. You Lose Impaired Driving
Crackdown
June 23 – July 6, 2008
The IDOT/Division of Traffic Safety is happy to provide you with these
materials to help get the word out about the dangers of impaired driving during
the 2008 July 4th holiday. Please use them in a way that best fits your
needs…change them or use them verbatim. They are yours to utilize as you see fit
in order to execute an effective public information campaign that puts offenders
on notice that their actions are not only serious, but criminal.
Below is a timeline that will maximize the effect of each of the media toolkit components.
| June 23-July 6, 2008 |
Utilize the “Local Talking Points.doc” to help in your
communications with media and the public during the impaired driving
crackdown |
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| June 23-29 |
Utilize the “Local Letter to Editor Template.doc” to put together a letter to the editor. Distribute the letter to local newspaper(s)
in your area |
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| July 1-2 |
Utilize the “Local News Release Template.doc” to put together a news
release announcing your department’s upcoming, stepped-up impaired
driving efforts. Distribute your news release to media in your area.
Ideally, hold a news conference and invite the media so you are
available to comment on the upcoming crackdown. |
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| July 7-10, 2008 |
Utilize the “Post News Release Template.doc” to put together a news release announcing your department’s citation numbers for the impaired driving campaign. Distribute your news release to media in your area and be available to answer any follow-up questions the media may have.
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