2008 Labor Day You Drink & Drive. You Lose
Impaired Driving
Crackdown
December 19, 2008 – January 4, 2009
The IDOT/Division of Traffic Safety is happy to provide you with these
materials to help project the dangers of impaired driving during the 2008
holiday season. Please utilize them in a way that best fits your needs…modify
them or use them verbatim. They are yours to utilize as you see fit in order to
execute an effective public information campaign that puts offenders on notice
that their actions are not only serious, but criminal.
Below is a timeline that will maximize the effect of each of the media
toolkit components.
| December 19-January 4, 2009 |
Utilize the “Holiday
08 Local Talking Points” to help in your communications with media
and the public during the impaired driving crackdown. |
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| December 19-December 25 |
Utilize
the “Holiday
08 Local Letter to Editor Template”
to put together a letter to the editor. Distribute the letter to local newspaper(s) in your area. |
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| December 19-December 30 |
Utilize the “Holiday
08 Local News Release Template” to create a news release announcing
your department’s upcoming, stepped-up impaired driving efforts. The
date you distribute this information will depend on when you enforcement
efforts will take place. Distribute your news release to media in your
area. Ideally, hold a news conference and invite the media so you are
available to comment on the upcoming crackdown. |
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| January 5-January 12, 2009 |
Utilize the “Holiday
08 Post News Release Template” to put together a news release
announcing your department’s citation numbers for the impaired driving
campaign. Distribute your news release to media in your area and be
available to answer any follow-up questions the media may have. |
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